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Privacy Policy

Your data, your device.

Keto Tracker AI is a trading name of Keto Tracker LLC, an Arizona limited liability company. "We" and "us" in this policy mean Keto Tracker LLC. This policy covers the Keto Tracker AI app and this website. It takes effect on 3 October 2026.

The short version

These things leave your phone, and only these:

  1. What you ask the AI to look at — a meal photo, a photo of your fridge, a description you typed, or the figures a question is about — sent so a model can answer it, and only after you have said yes (§2).
  2. An identifier for the app on your phone, so we can count how many AI requests it has made and keep your allowance and purchases with it. It is not linked to you, because we have nothing to link it to.
  3. Anything you choose to send us: a report about an AI answer, a suggestion for the app, or a message from our Support page. Nothing is sent until you press Send.
  4. A barcode, when you scan one, to look the product up.
  5. Purchase information, if you subscribe, handled by the app stores and RevenueCat.
  6. A routine check for app updates, with a random number for your installation and the app's version.

We do not sell anything about you, we do not run advertising networks, and there is no analytics or tracking SDK in the app. This website sets no cookies. It counts visits with software we run on our own server, which never stores your IP address and shares nothing with anyone (§5). You can verify the app part: its dependency list is short and public.

1. What stays on your device

All of it, unless a section below says otherwise. Specifically:

This is stored in your device's own app storage. It is included in whatever device backup you have switched on with Apple or Google — that backup is between you and them; we have no access to it and no copy of it.

2. What leaves your device, and when

Permission first. Nothing in the four AI rows above is sent until you agree. The first time you use an AI feature, the app asks in plain words what is sent, to whom, and what is kept. Saying no leaves every other feature working. You can withdraw at any time in Settings → AI and your data; that stops anything further being sent, though it cannot recall what has already been answered.

AI answers are labelled. Everything a model writes in the app is marked as AI-generated: coach replies, recipes, meal plans, workout suggestions, training reviews, weekly notes, plateau reads and photo or description estimates. A weekly note you share carries a line saying an AI wrote it.

What is never sent: your weight history in bulk, your photo library, your contacts, your location, your device advertising identifier, or any of the log in §1 beyond the specific figures a specific question needs.

Every connection the app and this website make is encrypted (HTTPS).

3. The app identifier — the part worth reading twice

Free use of the AI features is a fixed allowance granted once. To hold you to that allowance without an account, the app gives itself an identifier on your phone and sends it with each AI request. RevenueCat, which checks whether you have a subscription (§6), uses the same identifier.

Being straight about what this means:

4. What the AI provider sees

The AI features are answered by a third-party model provider. On the free and Pro plans that is always xAI (Grok), in the United States. With your own key (BYOK) it is the provider you choose: xAI, or MiniMax, which is headquartered in China. What you send them is the content of the request: your photo, your words, or your figures.

How long xAI keeps it. xAI stores API requests and answers for up to 30 days for auditing, and does not train its models on them.

What we require of them. We send your data only to providers whose terms commit them to keep it confidential and to use it to answer your request. We check those terms before we use a provider and when they change, and we will stop sending data to any provider that does not protect it at least as well as this policy does. Their own terms also apply, so do not put anything in a coach message you would not want a third-party model provider to receive.

BYOK changes who is in the path, not who sees it. With your own key, requests go directly from your phone to the provider — we see nothing, and your key never leaves your device except to the provider it belongs to. Your key is stored in your phone's own secure keychain (iOS Keychain / Android Keystore), never in the app's ordinary storage, and it is never written to a log.

5. Our server (the managed proxy)

Unless you use your own key, the app does not have a direct line to the AI provider. On the free tier and on Pro it talks to our managed proxy, which holds the provider's API key, enforces your allowance, and forwards the request on your behalf. It runs at DigitalOcean, in New York, United States. Two things are worth being specific about:

What our server keeps, and for how long:

If you would rather we were not in the path at all, switch to BYOK. The choice is yours and you can change it at any time in Settings.

6. Purchases

If you subscribe or buy the one-time unlock, the payment is handled entirely by Apple or Google. We never see your card details, and no one at Keto Tracker AI can.

We use RevenueCat to tell the app whether a subscription is active. RevenueCat receives the app's identifier on your phone (§3), purchase information from the store, and the basic device and app details needed to check it, and processes them on our behalf under their own privacy policy. It does not receive your food log, your photos, or anything else from §1.

7. Photos

Meal photos are sent to the AI provider when you ask for an estimate, and are downscaled and re-encoded before sending. We do not keep a copy on our servers. On your phone, the app deletes the smaller copy as soon as it has been sent, and deletes the photo itself when you save the meal, retake it, or tap Remove photo.

Fridge photos are sent to the AI provider when you tap to scan your fridge, and are downscaled and re-encoded before sending, on the same terms as a meal photo. A scan also sends the names and counts already on your fridge list, so the model can report what has changed rather than handing you a fresh inventory every time. That list is a row of words and numbers — it carries no purchase history, price, or store — and it is sent only for the scan you asked for, never in bulk. We do not keep a copy on our servers. On your phone, the app deletes the smaller copy as soon as it has been sent, and deletes the photo itself when you take another one, tap Done, or tap Remove photo.

Progress photos are never sent anywhere. They stay on your phone until you delete one or uninstall the app. To delete one, press and hold it in Progress → Photos → All; that deletes the picture from your phone, not just the entry.

8. Shopping links

Some product links earn us a commission at no extra cost to you. The app discloses this where the links appear. As an Amazon Associate I earn from qualifying purchases.

Tapping a shop link opens your browser at the retailer's site. From that point you are on their site under their privacy policy, exactly as if you had typed the address.

No referral program. We do not pay anyone for sending people to the app, and nothing in the app or on this website records where an install came from. If that ever changes, this section will say how it works before it starts.

9. Notifications

Reminders are scheduled on your device, by your device. They are not push notifications, nothing is sent from a server, and we do not know whether one fired.

10. What we never do

Do Not Track and Global Privacy Control. The app and this website do not track you across other apps or sites, and we do not sell or share personal information, which is what Global Privacy Control opts you out of. The website's visit counter also switches off entirely when your browser sends Do Not Track.

11. Your control and your rights

Your rights. Depending on the US state you live in, you can ask what we hold about you, get a copy, have it corrected or deleted, restrict or object to how we use it, and withdraw consent. Because we hold no name, and no email address unless you gave one with a support message, your app identifier is how we find your records: send it with your request to support@ketotracker.ai. We answer within 30 days, it costs nothing, and we will not treat you differently for asking. If you disagree with our answer, reply and ask us to reconsider. You can also complain to your state attorney general.

If you live in Washington, Nevada or Connecticut, our Consumer Health Data Privacy Policy sets out your rights over health information specifically.

12. Children

Keto Tracker AI is for adults aged 18 and over, and is not directed at children or teenagers. It is rated 18+ on the App Store, its Google Play audience is 18 and over, and it is available in the United States only. Your age is optional, but the app will not accept an age under 18, either when you set it up or in Settings. There is also no in-app social media, no user-to-user communication, no public user-generated content, no advertising network, and no account creation.

We do not knowingly collect anything from anyone under 18. There is no account to close, but if you believe someone under 18 has used the app, contact us and we will help.

13. Health information

The app records information about your body and your eating, including pregnancy status if you enter it. It is not a medical device, it does not diagnose anything, and nothing in it is medical advice. Everything you record stays on your phone (§1). The figures shared with the AI provider (§2) are only the ones a specific question needs, and only after you have agreed. Our Consumer Health Data Privacy Policy covers this information in more detail.

14. Who processes your data, and where

AI requests on the free and Pro plans are answered by xAI in the United States. If you add your own MiniMax key, your requests go from your phone to MiniMax in China, where courts and authorities may be able to reach them under local law; we are not part of that transfer. The other companies act for us under their service terms.

15. Security, and if something goes wrong

No system is perfectly secure. If a breach affects data we hold, we will post a notice on this website and in the app and tell the authorities, within the time the law requires.

17. Changes to this policy

If we change what leaves your device, we will update this page and say what changed and when, below. Material changes will be surfaced in the app rather than only here — a privacy change nobody is told about is a privacy change nobody consented to.

13 September 2026. AI requests on the free and Pro plans now go only to xAI, in the United States; MiniMax is used only if you add your own MiniMax key. The app is now for adults aged 18 and over, and is available in the United States only.

14 September 2026. The identifier the app sends with AI requests now stays with the app on your phone, including after you delete and reinstall it, and RevenueCat uses the same identifier (§3, §6). The table of what leaves your phone now names what's in your fridge, which recipe and meal plan requests carry, and meal plan requests now include how many of each. Messages sent from our Support page now come to our server instead of opening your email app; an email address is optional, and messages are kept for 12 months (§2, §5).

21 September 2026. §8 now says that we run no referral program and do not record where an install came from. Nothing the app sends has changed.

18. Contact

Keto Tracker LLC, Arizona, USA · support@ketotracker.ai — for any question, request, or complaint about this policy or your data. We read every message; average response time is under 24 hours on weekdays.

The person responsible for protecting personal information at Keto Tracker LLC is our privacy officer, who can be reached at the same address.

Effective 13 September 2026 · Last updated: 21 September 2026